Vayacare · Pitch deck

LA pitch deck · 12 slides

1280 × 720 · IBM Plex Serif headlines · Bromley proposal

VVAYACARE
SEND TRANSPORT · CONFIDENTIAL PROPOSAL
The same driver,
every day.
Specialist home-to-school transport for children with EHCPs.
Built around safeguarding, driven by data.
PREPARED FOR
London Borough of Bromley · Children's Services
14 APRIL 2026
L. PETERS, ACCOUNT DIRECTOR

01 — Cover

02 / 12
WHY WE EXIST
One question we keep asking ourselves:
“
Would I put my own child on this minibus, with this driver, on this route — every day for the next twelve months?
IF THE ANSWER IS NO, WE DON'T DESERVE THE CONTRACT.
That's the standard we hold ourselves to. Our model, technology, and pricing all flow from this one question.
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

02 — The one truth

03 / 12
THE PROBLEM
Brokered SEND transport is fundamentally broken.
63%
of EHCP parents say they meet a different driver each week. Children with autism need consistency they cannot get.
£220m
spent annually on SEND home-to-school transport in England. ~70% routed through brokers with no operational accountability.
1 in 4
incidents are reported by the parent rather than the operator. The LA finds out last.
Source: LGA SEND Transport Survey 2024 · DfE Section 251 returns 2023–24 · Contact / IPSEA SEND parent panel.
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

03 — The problem

04 / 12
OUR MODEL · IN ONE LINE
An operator, not a broker.
We employ our drivers, own our compliance, and run our own dispatch. The LA gets a single SLA-bound point of accountability — not a procurement chain.
BROKER MODEL · INDUSTRY STANDARD
LA → Broker → Operator → Driver
✕No direct line to driver
✕Compliance opaque
✕Margin lost at every layer
✕Disputes take weeks
✕Driver swap is invisible
VAYACARE · OPERATOR MODEL
LA → Vayacare → Driver
✓Direct line to driver, ops, account director
✓Live compliance library, audit-ready
✓Single SLA, single invoice, no markup chain
✓Tier 2 incidents call within 11 minutes
✓Same driver every day — engineered, not promised
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

04 — Our model

05 / 12
OUR DEFINING COMMITMENT
94% same-driver consistency.
Most operators target 70%. We engineer for 94% across rolling 90 days because consistency is the outcome that matters most for an autistic child.
HOW WE ENGINEER IT
Bonded pools
3-driver bonded pool per child, not the regional duty pool. Always one of three faces.
Sickness depth
1.4 cover drivers per route — costed in upfront, not opportunistic.
Allocation algorithm
Nightly run weights stability over efficiency by default. LA can override per case.
Direct employment
100% PAYE drivers. No agency, no self-employed sub-contractors.
OUR NUMBERS · 90 DAYS
92%
same primary driver, rolling 90d, Bromley pilot
VS INDUSTRY
92% Vayacare
70% Top quartile
54% Industry avg
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

05 — Same-driver maths

06 / 12
SAFEGUARDING ARCHITECTURE
Five layers, one accountability.
01
Recruitment
Enhanced DBS · CTC · Working with Children. 9-stage interview before vehicle test.
02
Vehicle
WAV-fit fleet · pre-trip 12-point check · dual CCTV with parent-viewable on-route footage.
03
Live ops
GPS every 10s · Tier 1/2/3 incident protocol · ops manager named per child.
04
Communication
Communication Passport per child · parent app · incident SMS within 4 min.
05
Audit
LA portal compliance library · monthly evidence pack · independent annual audit.
Independently audited annually by Children's Safeguarding Specialist
Most recent: Dr Hilary Crouch, Q1 2026 — 0 unresolved findings, redacted report on request.
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

06 — Safeguarding stack

07 / 12
WHAT YOU GET, DAY ONE
A live operations portal — not a monthly PDF.
Live map
Every minibus, every child, every variance. Refresh 10s.
Compliance library
DBS, MOT, training matrix. Auto-blocks expiring drivers.
KPI dashboard
SLA performance against your target, not industry-benchmark fluff.
Audit & FOI
Every event from 24m ago, exportable, redactable for FOI.
ACTIVE
14
ON-TIME
98%
OPEN
1
SLA
100%
BR-217
BR-204
BR-198
BR-201
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

07 — LA portal preview

08 / 12
PILOT · BROMLEY · 6 MONTHS
From 14 routes pilot to LA-wide expansion.
ON-TIME AM
98.4%
+4.2pp vs incumbent
SAME-DRIVER CONSISTENCY
92%
+38pp vs incumbent
TIER 3 INCIDENTS
0
prev 12mo: 4
PARENT NPS
+71
prev 12mo: -12
“
Within ten weeks Vayacare had given us better visibility of every pickup than we had in five years with the previous operator. They run their compliance library to a higher standard than ours.
HP
Helen Page · Head of SEND Commissioning
London Borough of Bromley
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

08 — Bromley pilot results

09 / 12
COMMERCIAL MODEL · BENCHMARKED TO G-CLOUD 14
Operator pricing + platform licence.
One supplier. One audit trail.
FOUNDATION
Smaller LAs · single dept
£18,500
/yr
Up to 200 routes · 10 seats
STANDARD
Mid-size county / borough
£48,000
/yr
Up to 1,500 routes · SSO · parent portal
ENTERPRISE
Large LA · consortium
£92,000
/yr
Unlimited · white-label · 24/7
+ PER-JOURNEY OPERATOR RATE · FULLY LOADED
A · Ambulant
no PA
£32
B · 1 PA
PATS-trained
£48
C · WAV
specialist
£82
D · 1:1 complex
two-deep cover
£128
LA PLATFORM
£18.5–92K/yr
OPERATOR DELIVERY
£32–128/journey
CHAPERONE SUPPLY
£14/hr fully-loaded
MARKETPLACE
7–10% brokered
TRAINING ACADEMY
£395–895/seat
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

09 — Commercial model

10 / 12
MOBILISATION
Live in 6 weeks. Not 6 months.
Smooth handover from incumbent. Your existing drivers can apply directly; we keep continuity wherever the safeguarding bar is met.
W 1–2
Discovery
EHCP review, route shaping, tenant build, single-driver allocation per child.
W 3–4
Recruitment
Driver hire from your existing pool first — preferred. DBS, training, vehicle prep.
W 5
Meet-and-greet
Every child meets their driver and PA at home, with parent and DSL present.
W 6
Pilot week
Half routes go live. Daily ops review with you on the line. Adjust before scale.
W 7+
Live
All routes operational. Weekly ops call → monthly. SLA scorecard from week 2.
You'll work with one named Account Director from week 1.
Not a sales handoff. The same person across the contract.
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

10 — Implementation timeline

11 / 12
WHO YOU'RE BUYING FROM
Operators first. Technologists second.
SH
Sam Hartley
FOUNDER · CEO
12 years TfL, ran SEND ops at Westminster. Lost a child to a brokered transport failure in 2019. Built Vayacare.
LP
Lauren Peters
COO · HEAD OF ACCOUNT
15 years at HCT Group. Runs all LA relationships. The voice on your phone at 06:30.
HC
Dr Hilary Crouch
HEAD OF SAFEGUARDING
Independent DSL · NSPCC trainer · former CAMHS clinical lead. Owns the safeguarding architecture.
IM
Imran Malik
CTO
Engineering at Citymapper, then Bolt. Built the live ops stack you saw on slide 7.
BOARD ADVISOR
Cllr Marcus Patel · former Cabinet Member for Children's Services, London Borough of Hounslow · advises on commissioning and parent-led service design.
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

11 — The team

12 / 12
WHAT WE'RE ASKING FOR
A 12-week, 14-route pilot.
From the September intake.
THE OFFER
14 routes · 58 children
Bromley South cluster · September–December 2026
SLA-locked, walk-away clause
Miss two months → 30-day exit, no penalty
No mobilisation fee
£0 transition cost. We earn the contract.
Single Account Director
Lauren Peters, named from day 1
Quarterly review with Cabinet Member
By right, not by request
NEXT STEP
A 90-minute working session with Helen and your safeguarding lead.
We'll bring our model contract, our incident protocol, and a draft route allocation for the September cohort. You'll leave with everything you need to take to procurement.
LAUREN PETERS · ACCOUNT DIRECTOR
lauren@vayacare.co.uk · 07700 ··· 451
VAYACARE · CONFIDENTIAL · 04/26VAYACARE.CO.UK

12 — Close / ask