Vayacare · Collateral

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LA capability one-pager

VVAYACARE
LA CAPABILITY · 04/26
Companies House 14 982 661 · ICO Z123456X
SPECIALIST SEND HOME-TO-SCHOOL TRANSPORT
The same driver, every day. Engineered through bonded driver pools, not promised.

Vayacare is an operator, not a broker. We employ every driver and Passenger Assistant on PAYE, run our own dispatch, and own our compliance. The LA gets a single SLA-bound point of accountability — not a procurement chain.

92%
SAME-DRIVER, 90D
98.4%
ON-TIME AM
<2/1k
INCIDENT RATE
+71
PARENT NPS
What we do
  • Specialist transport for children with EHCPs aged 4–19
  • Fleet of WAV-fit minibuses, MPVs and accessible cars
  • Door-to-door, school-to-home, mid-day and respite runs
  • Single-driver consistency across rolling 12 months
Compliance baseline
  • Enhanced DBS · CTC · WWC for every driver and PA
  • Section 19/22 PSV · MIDAS · PATS · Paediatric First Aid
  • Independent annual safeguarding audit (Dr H. Crouch)
  • ISO 27001 · Cyber Essentials Plus · ICO registered
What you get on day one
  • Live LA portal — every minibus, every child, real-time
  • Compliance library — auto-blocks expiring drivers
  • Single named Account Director from week 1
  • 11-minute response on Tier 2 incidents · 24/7
  • Monthly evidence pack auto-generated, audit-ready
Commercial
  • Per-journey, fully-loaded, no surcharges
  • Annual price-lock, CPI-only review at 12mo
  • Walk-away clause: miss SLA 2 months → 30d exit
  • £0 mobilisation fee · live in 6 weeks
“
Within ten weeks Vayacare had given us better visibility of every pickup than five years with the previous operator.
HELEN PAGE · HEAD OF SEND COMMISSIONING · LB BROMLEY
VAYACARE LIMITED · 14 STEPNEY GREEN · LONDON E1 3JXVAYACARE.CO.UK · 0345 ··· 010

Parent brochure cover

VVAYACARE
FOR PARENTS · A QUIET PROMISE
The driver who picks up your child today
will be the same one tomorrow.
Specialist home-to-school transport, built around your child — not your council's procurement calendar.
FOR FAMILIES OF EHCP-FUNDED CHILDREN
04/26 EDITION
VAYACARE.CO.UK
CARE · 0345 ··· 010

Parent brochure spread

FAMILY STORY · BROMLEY
“Esme didn't speak for the first three weeks. Marcus knew not to push it.”

Esme is seven, and selectively mute. She's been at Glebe House for two years. Before Vayacare she had eleven different drivers in twelve months.

“The first week with Marcus was hard. He didn't try to make her talk. He just played her playlist — Dance Monkey on loop — and waited. By week four she was nodding hello. By month three she was telling him about her cat.”

“She's never going to be a chatty child in the car. But she's calm. She gets to school regulated. The teachers say her mornings are completely different now.”

JK
Joanne K. · Esme's mum
Bromley · with Vayacare since Sept 2024
Names changed and image is illustrative. Real testimonial reproduced with permission of family. Recording on file.
VAYACARE · FAMILY HANDBOOK · PAGE 4
YOUR FIRST WEEKS · WHAT TO EXPECT
The five things you can rely on.
1
A meet-and-greet at home
Before the first journey, your driver and PA come to your home — with you and the school SENCo. No first day unprepared.
2
One driver, where humanly possible
We commit in writing to a primary driver. If they're ill, you'll meet one of two named cover drivers — never a stranger.
3
Passport from day one
You write your child's communication passport in the app. The driver memorises it before week one.
4
Live tracking, not vague reassurance
You can see exactly where your child is, every minute, until they're safely inside the school gate.
5
One number for everything
Concerns, compliments, safeguarding — one number, answered in person, 24/7.
PAGE 5 · WELCOME

Case study · Bromley

VVAYACARE
CASE STUDY
LB BROMLEY · CHILDREN'S SERVICES · 6-MONTH PILOT
From 11 drivers in 12 months to one. How Bromley rebuilt a SEND transport route with one named driver.
SITUATION
Esme P., 7, ASD + selective mute. 11 drivers in 12 months. Mother had stopped letting her on the minibus.
SOLUTION
Single bonded pool of 3 drivers. Communication passport co-written with mum. Same primary 92% of journeys.
RESULT
Zero late starts in 4 months. School morning regulation transformed. Mother now an LA panel adviser.
OUTCOMES · 6 MONTHS
11 → 1
PRIMARY DRIVERS
67% → 0%
JOURNEYS LATE >5MIN
4 → 0
DISTRESS INCIDENTS
£11.4k → £8.2k
ANNUAL ROUTE COST
TIMELINE
W 1Discovery + EHCP review with Joanne and Glebe House SENCo
W 2Driver pool selected: Marcus + 2 cover. Meet-and-greet at home.
W 3First journey. Joanne in van with PA, Marcus driving. Esme silent.
W 4–6Driver memorises passport. Calm-down song protocol. No talking unless Esme leads.
M 3First voluntary chat — about her cat. Captured on driver debrief.
M 6Joanne joins LA SEND parent panel. 92% same-driver rate sustained.
“The cost is genuinely lower. The outcome is genuinely better. That doesn't usually happen at the same time.”
HELEN PAGE · LB BROMLEY · COMMISSIONING
VAYACARE × LB BROMLEY · 04/26FOR LA EYES ONLY · CONFIDENTIAL

LinkedIn founder post

SH
Sam Hartley
Founder & CEO at Vayacare · ex-TfL · ex-Westminster SEND Ops
3d · 🌍
+ Follow

Six years ago I was the operations lead on a SEND transport contract.

One Tuesday a six-year-old boy with autism and a peanut allergy was put on the wrong minibus by a sub-contracted driver who didn't speak English. He spent forty-five minutes lost in West London.

He was found. He was fine. The mother was not.

I left the public sector that month. It took five years to design what I thought was missing — and one more to actually build it.

Today Vayacare runs ninety-two routes for fourteen Local Authorities. Ninety-two percent of our journeys are with the same driver every day. Zero serious incidents in the last twelve months. Mother of the boy from that 2019 morning sits on our Family Advisory Board.

If you commission SEND transport, I'd like to show you how we do it. No deck, no pitch — just a working session with our COO Lauren and our Head of Safeguarding Hilary.

DM me. I'll come to you.

♥ 👏 💡 1,247184 comments · 92 reposts
👍 Like💬 Comment🔁 Repost📤 Send
POSTING NOTE · INTERNAL
Founder voice. Personal anecdote (anonymised — written approval on file from family). Strict no-marketing policy: no logos, no metrics-as-headline, no “we're the best”. Soft CTA. Schedule Tue 09:30 BST. Boost £400 to LA Children's Services audience only.

Cold email · 3-touch sequence

3-TOUCH SEQUENCE · LA HEAD OF SEND
Outreach script · v3.1
V
DAY 0 · TUE 09:30FROM: lauren@vayacare.co.uk
Subject: Are you happy with the company moving Y6 next September?
Helen, I'm Lauren — COO at Vayacare. We run specialist SEND transport for fourteen LAs across the South-East. Bromley's Y6 transition into specialist secondary is in 19 weeks. From the LGA dataset, your incumbent renewed in 2022 on a 3+1 basis. So you're either deep in re-tender or about to be. I'm not pitching. I want to share the model we use to hit 92% same-driver consistency — because regardless of who you go with, asking a future bidder for that one number changes the room. 15 minutes? I'll come to you. — Lauren
Book 15 min →
DAY 7 · TUE 09:30FROM: lauren@vayacare.co.uk
Subject: Sending one number, then I'll go away
Helen, 92%. That's our same-primary-driver rate over the last 90 days, across 1,284 journeys, audited by an independent DSL. Our nearest rival is at 70%. Brokered ops typically run 50–60%. If 92% would change a procurement scoring conversation for you, I'd love a 15-min chat. If not, I'll close the loop here and not write again. — Lauren
DAY 21 · TUE 09:30FROM: lauren@vayacare.co.uk
Subject: Closing the loop · one resource
Helen, Closing the loop as promised — won't email again. If it's any help, here is the 4-page case study from our Bromley pilot. Helen Page (no relation, your cluster lead's namesake) is happy to take a peer call. Hope your Y6 transition goes brilliantly. — Lauren
View case study (PDF)
SEQUENCE NOTES
Send Tuesdays only. Always cite verifiable LA data point in T1. Never use “transform” or “innovative” or any consulting word. Bow out gracefully on T3 — re-targeting in 12mo.

LA invoice PDF

VVAYACARE
INVOICE
VYC-2026-04-21
Issued: 14 April 2026
Due: 14 May 2026 · NET 30
Period: 1 – 14 April 2026
FROM
Vayacare Limited
14 Stepney Green · London E1 3JX
VAT: GB 472 8821 04 · Co. 14 982 661
accounts@vayacare.co.uk
BILL TO
London Borough of Bromley
Children, Education & Families
Civic Centre · Bromley BR1 3UH
PO: BR-CHED-2026-0418
ROUTEDESCRIPTIONJOURN.£/JOUR.SUBTOTAL
BR-217AM+PM · 4 children · WAV minibus · driver+PA56£71£3,976
BR-204AM+PM · 3 children · MPV · driver54£42£2,268
BR-198AM+PM · 5 children · WAV minibus · driver+PA56£71£3,976
BR-211AM+PM · 2 children · MPV · driver52£42£2,184
BR-201AM+PM · 3 children · MPV · driver52£42£2,184
BR-188AM+PM · 4 children · WAV minibus · driver+PA56£71£3,976
BR-104AM+PM · 1 child · 1:1 specialist54£112£6,048
BR-088AM only · 1 child · 1:1 specialist28£112£3,136
Subtotal£23,840.00
VAT (passenger transport · zero-rated)£0.00
Net amount due£23,840.00
SLA SCORECARD · APRIL 1–14
On-time AM: 98.4% ✓
Same-driver: 92.1% ✓
Tier 3: 0 ✓
MOT compl.: 100% ✓
PAY TO
Lloyds · Sort 30-99-50
Account 12345678
Ref: VYC-2026-04-21
VAYACARE LIMITED · ICO Z123456X · CO. 14 982 661 · ZERO-RATED FOR VAT UNDER VATA 1994 SCH 8 GROUP 8 ITEM 4